Cows and Fish is a cooperative effort of agencies and organizations concerned about the health and management of riparian areas. The success of the Cows and Fish program has been based on putting common sense to common practice.
We’d all like to deliver popular messages, the ones people want to hear, the positive and uncontroversial ones and those that evoke emotional responses like gratitude and warmth. Wouldn't it be lovely if those that listen to messages would be well informed, rational, interested, motivated, knowledgeable and broad-minded. In a perfect world, the above would be true. Is there a better path to delivering unpopular messages and promoting social change? A thinking pathway to allow message deliverers the opportunity to anticipate and recognize responses, prepare messages and focus on message delivery, might just do the trick.
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